“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.”
— Steve Jobs
Sonya Ruff Jarvis, Managing Member

Sonya Ruff Jarvis, Managing Member

SONYA RUFF JARVIS, MANAGING MEMBER OF JARVIS CONSULTANTS HAS EXTENSIVE EXPERIENCE IN CREATING ORIGINAL INNOVATIVE SOLUTIONS TO OVERCOME MAJOR BUSINESS CHALLENGES. AS THE MANAGING MEMBER OF JARVIS CONSULTANTS, SONYA BRINGS 20+ YEARS OF BUSINESS EXPERIENCE HAVING PREVIOUSLY SERVED IN EXECUTIVE ROLES RESPONSIBLE FOR DESIGNING, LAUNCHING AND MANAGING COMPLEX PROJECTS ACROSS DIVERSE GLOBAL INDUSTRIES.

SONYA IS KNOWN FOR DEVELOPING A MYRIAD OF SUCCESSFUL PRODUCTS AND SERVICES.  SHE IS THE CREATOR OF A NEW CUSTOMER APPROACH THAT IDENTIFIES, DEVELOPS AND SUSTAINS TOP ATTENDING CUSTOMER RELATIONSHIPS AS LEVERAGE TO ENGAGE AND OPTIMIZE ROI FOR EXHIBITING CUSTOMERS. THIS INNOVATIVE PROGRAM WAS ADOPTED, LAUNCHED, AND IMPLEMENTED BY MORE THAN 20 TRADESHOWS IN NORTH AMERICA AND EXPANDED TO SHOWS IN CHINA, EUROPE, AND AUSTRALIA; YIELDING INCREASED ATTENDANCE, HIGHER EXHIBITOR SATISFACTION AND OPTIMAL LOYALTY SCORES WORLDWIDE.

JARVIS CONSULTANTS PROVIDES CUSTOMIZED CONSULTING SERVICES IN STRATEGIC DEVELOPMENT, MARKETING & PROMOTION, EVENT MANAGEMENT, Adviser to board of directors and Executive Coaching. SERVICES SPAN ACROSS A BROAD ARRAY OF INDUSTRIES WITH CORE EXPERTISE IN DIY HARDWARE and HOME IMPROVEMENT RETAIL, DISTRIBUTION CHANNELS, GAMING AND PUBLISHING/MEDIA.

SONYA'S ENTREPRENEURIAL SPIRIT CONTRIBUTES TO AND GENERATES POSITIVE BUSINESS RESULTS. SONYA HAS A REMARKABLE ABILITY TO COLLABORATE WITH TOP LEVEL EXECUTIVES TO UNDERSTAND THEIR CHALLENGES AND TO OFFER ORIGINAL STRATEGIC ADVICE THAT CAN BE SUCCESSFULLY IMPLEMENTED.

SONYA EARNED HER M.B.A. IN MARKETING FROM NEW YORK INSTITUTE OF TECHNOLOGY AND A BACHELOR OF ARTS DEGREE WITH A MAJOR IN COMMUNICATIONS AND MINOR IN SOCIOLOGY FROM HIRAM COLLEGE. SONYA IS MARRIED AND THEY HAVE A DAUGHTER AND RESIDE IN CONNECTICUT.

“Whenever you see a successful business, someone once made a courageous decision”
— Pete Drucker

Published Articles

Notable Accomplishments

  • Exceeded revenue goals and generated $1.5 million for conference and events division.

  • Originated a new customer approach that was rolled out worldwide yielding increased attendance, higher exhibitor satisfaction and optimal scores.

  • Founder of eRetailer Summit - a forum bringing together eRetailers and home improvement manufacturers to discuss how to optimize eCommerce as a distribution channel.

  • Generated more than $600K in new revenue streams for a business-to-business publication including the creation of a major industry Conference which is still running in its 20th year.

  • Created awards program that generated $100K in revenue.

  • Developed a number of ancillary products that generated new revenue streams specifically a coffee table book that was produced with high profit margins and added another $100K to the business unit.

  • Developed an alliance for a co-located Show increasing attendance by 15%.